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Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Here’s a look at the biggest social media trends set to unfold in the year ahead. Mobile social media usage continues to soar: In September, Facebook made a monumental–if Continue Reading →

(This content was originally posted on MENGonline.) I read a great quote from Google’s co-founder Sergey Brin in an old Fortune article: “About 70% try to work on the core efforts of the company… about 20% goes to adjacent areas and expansion, and for the 10%, anything goes.” Google has been using this resource management technique for several years, as Continue Reading →

LinkedIn announced Thursday that it is rolling out its recently revamped brand pages to all the companies on the social network. In early September, LinkedIn redesigned its company pages in an effort to ramp up engagement between job hunters and businesses on the social network. The new pages feature a large cover photo at the Continue Reading →

App.net, the subscription-based, ad-free Twitter alternative that is now fully funded and ready for extensive testing (you can find TNW’s profile here), is off to a relatively sluggish start. Diego Basch, currently ‘in between jobs’ after selling his company IndexTank to LinkedIn and briefly serving as the company’s engineering director, has compiled some initial stats, Continue Reading →

(This content was originally posted on MENGonline.)  Looking for a job today requires having a “job magnet” for both inbound and outbound marketing. A job magnet helps: Someone find you with a job or project that fits your skills, and You make a strong connection with the recruiter and hiring executive. Here are three questions Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120815_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] If you use Klout, the online service that measures your social media influence, you may have noticed a big change in your score this week.  That’s because it has finally made some much-needed changes to its analytics. Since it became popular, the company has taken a lot Continue Reading →

If staring at the incoming callers’ visage just wasn’t enough, Current’s Caller ID might worth a try. The utility app adds a raft of extra detail to your smartphone when it rings, from recent tweets and status updates through to weather conditions and even location data. After loading up the app, you can connect to your Continue Reading →

While many public companies in the Internet space have underperformed in 2012–Facebook, we’re looking at you–LinkedIn is an exception. Just last week, the business networking firm reported $228M in revenue during the second quarter, an 89 percent increase compared to the same time period last year. Aside from pulling in advertising dollars, LinkedIn also relies Continue Reading →

According to AllThingsD, brand new Yahoo! CEO Marissa Mayer has made her first official “Google poach” by bringing over Consumer Tech PR member Anne Espiritu. Her official title was “Global Communications and Public Affairs Manager”, according to LinkedIn. Espiritu spent nearly seven years at Google, so this is a pretty big change. The two have Continue Reading →

(This blog was originally posted on MENGonline and repeats advice Richard has been giving a friend who got fired last week and has started her job search.) 1.  Spend Three Hours Asking Yourself Why the Last Job(s) Didn’t Work Start with “them.” For the first hour, feel free to put all of the blame on Continue Reading →