If you are having trouble viewing our video player, check out MediaBytes on YouTube. LINKEDIN will launch the LinkedIn Audience Network today. Using LinkedIn’s profile-based targeting technology the LinkedIn Audience Network helps marketers efficiently reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers. ELECTRONIC ARTS (NASD: ERTS) has Continue Reading →
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If you are having trouble viewing our video player, check out MediaBytes on YouTube. Watch Shelly’s commentary on YAHOO’s (NASD: YHOO)slumping stock price and its future with Carl Icahn. TechCrunch is reporting that GOOGLE (NASD: GOOG) is once again in negotiations to buy DIGG. Google will reportedly pay roughly $200 million for the social Continue Reading →
If you are having trouble viewing our video player, check out MediaBytes on YouTube. Watch Shelly’s commentary on DREAMWORKS deal with Indian media conglomerate RELIANCE and the evolution of the Hollywood economy. LINKEDIN, the preferred social network of the professional set, will receive a $53 million infusion of capital. LinkedIn, whose average user is Continue Reading →
If you’re working in the media business today, you have to be thinking about the five most important digital consumer touchpoints: email, websites, paid search, display ads and video. And, if you’re like most of my clients, this is an ongoing, dynamic, relatively expensive process. Over the past few months there have been some Continue Reading →
SHAWN GOLD has resigned as SVP of Marketing and Content Development at MYSPACE to form consulting firm SOCIAL APPROACH. In an interview with Shelly Palmer at Digital Hollywood in LA, Shawn confirmed a rumor that was posted to paidcontent.org last week and said the new company plans to “help brands take advantage of social media Continue Reading →