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Watch Shelly’s commentary on YAHOO’s (NASD: YHOO)slumping stock price and its future with Carl Icahn.

TechCrunch is reporting that GOOGLE (NASD: GOOG) is once again in negotiations to buy DIGG. Google will reportedly pay roughly $200 million for the social news aggregator. If the deal goes through, Digg’s ad deal with MICROSOFT (NASD: MSFT) would be terminated.

More FCC obstacles are facing the XM (NASD: XMSR)SIRIUS (NASD: SIRI) merger. While FCC chairman Kevin Martin and Commissioner McDowell voted in favor of the merger, commissioner Michael Copps voted against the deal. The veto wasn’t a surprise but it was another slap in the face to a deal which has been held in regulatory purgatory for over a year.

NBC (NYSE: GE) will continue to offer upfront ads to advertisers. The Peacock announced that it would continue to inform media buyers about programming schedules in April, months before most broadcast networks. NBC execs believe the untraditional move gives them a competitive advantage.

LINKEDIN and the NEW YORK TIMES (NYSE: NYT) have partnered to bring users targeted news. The news, which will be selected by profession, will link relevant news headlines to users. Data on the number of click thru’s will ultimately be the most important gained to come from this partnership.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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