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LINKEDIN will launch the LinkedIn Audience Network today. Using LinkedIn’s profile-based targeting technology the LinkedIn Audience Network helps marketers efficiently reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.

ELECTRONIC ARTS (NASD: ERTS) has dropped its bid for TAKE-TWO INTERACTIVE (NASD: TTWO). EA has abandoned its $2 billion takeover bid, which had been pending for 8 months, on the basis that the company wouldn’t be able to merge before the Holiday season. At its peak offer, Take-Two CEO Strauss Zelnick said that EA’s bid of $25.74 a share undervalued T2.

VERIZON (NYSE: VZ) is scheduled to make an announcement today that could unveil the new BlackBerry Storm . The Storm is BlackBerry’s first touch screen and is touted as its iPhone killer. Stay tuned for more information.

A massive collection of companies are apparently teaming up to develop a DRM “ecosystem” that will set industry standard. BEST BUY (NYSE: BBY), CISCO (NASD: CSCO), COMCAST (NASD: CMCSK), FOX (NYSE: NWS), HP INTEL (NYSE: HPQ), LIONS GATE (NYSE: LGF), MICROSOFT (NASD: MSFT), NBC U (NYSE: GE), PARAMOUNT, PHILIPS, SONY (NYSE: SNE), TOSHIBA, VERISIGN (NASD: VRSN) and WARNER BROS. (NYSE: T) have all signed up and plan to unveil their platform at CES in January. An industry standard is necessary to create a DRM scheme that is effective and doesn’t drive piracy.

EA’s computer game SPORE has already sold 2 million copies, but the game could also become the most pirated game of all time with 500,000 downloads on BitTorrent. With 2,016 one-star ratings out of the 2,216 reviews on AMAZON (NASD: AMZN), the most common complaint is the bundled DRM, which restricts how many computers the game can be loaded to.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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