Amazon Starts Selling AI Shopping to its Competitors

Amazon Web Services just announced the Agentic Shopping Assistant (ASA): a packaged version of the technology behind Amazon's own shopping assistant, now offered to other retailers. The service lets competitors launch their own AI shopping assistants in about 60 days using Amazon's architecture, starter code, and AWS engineers. Continue Reading →

Claude Just Showed Up on Your AWS Bill

Anthropic launched Claude Platform on AWS on Sunday, two weeks after OpenAI put GPT-5.5 and GPT-5.4 on Amazon Bedrock. AWS now hosts both frontier model families on a single bill with IAM authentication, CloudTrail logging, and consumption-based pricing. Continue Reading →

Amazon Announces Nova: A New Family of Frontier Models

Amazon Web Services (AWS) introduced Nova, a new family of multimodal AI models, at its re:Invent conference. The Nova lineup includes four text-generating models—Micro, Lite, Pro, and Premier—and two media-focused tools: Nova Canvas for image generation and Nova Reel for video creation. Here's a brief overview. Continue Reading →