On Thursday, Amazon CEO Andy Jassy announced the company’s heavy investment in large language models (LLMs) and generative AI. Jassy believes LLMs will transform customer experiences across all sectors, and he emphasized Amazon’s commitment to this technology.

To compete with the other tech giants, Amazon is working on affordable machine learning chips. They hope to enable both small and large companies to train and run LLMs in production on AWS.

Jassy mentioned in an interview with CNBC that most companies want to work with foundational models and customize them for their own purposes. To facilitate this, Amazon unveiled a new service called Bedrock, which provides access to foundational models from AI21 Labs, Anthropic, Stability AI, and Amazon via API. Jassy also highlighted AWS’s CodeWhisperer, an AI-powered tool that generates code suggestions in real time.

In some ways, this is an expected announcement – it went without saying that Amazon was going to be a big player in B2B AI – but confirmation that these tools are going to show up as options from AWS is still a very big deal.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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