Advertising

Every day, we’re bombarded with advertising. Billboards. TV. Internet. Flyers. Cereal. Shoes. Advertising comes in every form and flavor, and it’s impossible to get away from. I wrote on my blog a few weeks back about how it was interesting that nobody was talking about the fact that Windows 8 bakes in ads into Microsoft’s Continue Reading →

When it comes to turning shoppers out for Black Friday deals, the 30-second TV spot, the advertising circular and the e-mail blast are so passé. Today’s savvy retailers realize that the only way to cut through the clutter and outsmart consumers armed with price comparison shopping apps is to find new ways to connect with Continue Reading →

  eMarketer recently estimated that buying display ads through real-time bidding (RTB) platforms will account for 13 percent of online display spending in 2012, and will rise to 25 percent in 2015. Does the increased use of RTB mean that more and more salespeople will be disintermediated by ad exchanges and trading desks and put out Continue Reading →

For the first time in my career, I used F.U.D. (Fear/Uncertainty/Doubt & Dread) marketing for a local election that was very important to my small town of Saratoga Springs, NY. Last week, I learned that we had won big, taking 23 of 25 voting districts. I want to pass on a few marketing lessons I Continue Reading →

If you have a startup, ignore the business plan, financial projections, valuations and statistics (for now), and look at yourself: Are you the kind of CEO that investors will want to spend $1 million USD to have coffee or champagne with? The entrepreneurial path is lonely, desperate and poor, and often ends in sadness. Statistic Continue Reading →

It has only been a few days since Apple announced its new iPad mini tablet device and Amazon has decided to put a damper on the iPad mini’s introduction to the world. The company today is advertising its Kindle Fire HD tablet and compares it against the new iPad mini. It doesn’t look like the Continue Reading →

Leave it to Apple to transform a court-ordered apology into a rival-skewering piece of advertising. Friday morning, the company complied with a U.K. court mandate that it publicly recant allegations that Samsung copied the design of the iPad for its own Galaxy tablet. But it did so with a statement that is hardly the “public Continue Reading →

(This content was originally posted on MENGonline.) I read a great quote from Google’s co-founder Sergey Brin in an old Fortune article: “About 70% try to work on the core efforts of the company… about 20% goes to adjacent areas and expansion, and for the 10%, anything goes.” Google has been using this resource management technique for several years, as Continue Reading →

Statistics are everywhere these days, and it’s difficult to know which ones to take seriously. Occasionally, a “report” comes out that’s so misleading it presents a teachable moment on how to spot a bad statistic. Last week, Twitter made headlines for claims that users who are exposed to their political advertisements, in the form of Continue Reading →

I was proud to announce the winners of the 2012 Digital Leadership Awards on Thursday at the Media Technology Summit 2012. The Digital Leadership Awards™ are bestowed by the Digital Leadership Academy to honor senior executives, artists, educators, public servants and government officials who have demonstrated outstanding achievement in the conception, creation and execution of Continue Reading →