Following the controversy over recently-unveiled changes to its terms of service, Instagram co-founder Kevin Systrom just announced via blog post that the advertising-related section of the TOS has reverted to “the original version that has been in effect since we launched the service in October 2010.” The Facebook-owned photo service had already hinted that this was coming, with Systrom saying that the team was listening to user concerns and that there would be changes to the TOS to make it clear that “it is not our intention to sell your photos.” That doesn’t mean Instagram won’t ever make ever make advertising-related changes to its TOS. Instead, Systrom says that the company needs to figure out the details of its advertising program first.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.