What buzzwords will have workers buzzing in 2013? Only time will tell, but to help, BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year. Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” Phablets — A mixture of a smartphone and tablet. Growth hacker — “A role that replaces traditional marketing roles in fast-growing businesses.” Social learning — “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance. Alphanista — “Successful women in powerful positions having it all.” Acqui-hire — “A blend of acquired and hired.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.