Adobe

A coalition of 20 tech companies has signed an agreement to combat election-related deepfakes ahead of the 2024 elections. Continue Reading →

In an unsurprising turn of events, Adobe and Figma have decided to call off their highly anticipated merger – a deal initially valued at $20 billion. This decision comes in the wake of increasing scrutiny from regulators in the UK and EU, highlighting the growing influence of regulatory bodies on tech mergers and acquisitions. Continue Reading →

Adobe has unveiled Project Sound Lift, an AI-powered audio tool designed to enhance video post-production by allowing users to separate audio recordings into distinct tracks, including voices, non-speech sounds, and background noise. Continue Reading →

Adobe, in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), has launched the "icon of transparency." This symbol – embeddable in images, videos, and PDFs – reveals content provenance, including its creation via AI tools. When viewers encounter this icon online, hovering over it discloses details about the content's ownership, the AI tool utilized, and other production specifics. Continue Reading →

Adobe has launched Firefly for Enterprise, a platform that enables users to generate images or copy from text-based descriptions. Accessible via either the standalone Firefly application, Adobe's Creative Cloud, or Adobe Express, the AI model can be trained with branded company assets to maintain brand consistency in content generation. Continue Reading →

As the lines between reality and AI-created content continue to blur, Microsoft is stepping up with a new initiative: watermarking AI-generated images and videos. Continue Reading →

This is absolutely the year of AI, and the announcements are just going to keep on coming. One of the biggest opportunities for value creation in the next few years will be companies that leverage the base layers provided by large language models and finely tune highly-specialized middle layers above them. Continue Reading →