Adobe

Adobe just launched Firefly AI Assistant, a conversational agent that orchestrates tasks across Photoshop, Premiere Pro, Lightroom, and Illustrator using natural language commands. Instead of switching between applications and navigating menus, you can tell the assistant to resize images for social media, color-grade footage to match brand guidelines, or generate logo variations. It coordinates the work across whatever Adobe tools the task requires. Continue Reading →

Adobe just dropped new AI-powered video editing tools for Premiere and After Effects that promise to automate some of the most tedious parts of post-production work. The headline feature is Object Mask, which lets you hover over any person or object in your video and click to generate a tracking mask in seconds. I've spent countless hours in edit bays manually rotoscoping, so this AI-powered automation is near and dear to my heart. Continue Reading →

Greetings from Los Angeles. I’m here at Adobe Max, where Adobe is showing how quickly creative tools are evolving into full AI systems. This year’s event focuses on the convergence of generative media, automation, and agents that create alongside people. Continue Reading →

Adobe announced AI Foundry, a new service that offers custom generative AI models for large brands. Instead of giving companies another self-serve tool, Adobe offers a managed service where its engineers work directly with enterprise clients to create brand-specific models trained on their own data, imagery, and creative assets. Continue Reading →

If you thought AI-generated images were already everywhere, brace yourself: the floodgates just opened. Continue Reading →

A coalition of 20 tech companies has signed an agreement to combat election-related deepfakes ahead of the 2024 elections. Continue Reading →

In an unsurprising turn of events, Adobe and Figma have decided to call off their highly anticipated merger – a deal initially valued at $20 billion. This decision comes in the wake of increasing scrutiny from regulators in the UK and EU, highlighting the growing influence of regulatory bodies on tech mergers and acquisitions. Continue Reading →

Adobe has unveiled Project Sound Lift, an AI-powered audio tool designed to enhance video post-production by allowing users to separate audio recordings into distinct tracks, including voices, non-speech sounds, and background noise. Continue Reading →

Adobe, in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), has launched the "icon of transparency." This symbol – embeddable in images, videos, and PDFs – reveals content provenance, including its creation via AI tools. When viewers encounter this icon online, hovering over it discloses details about the content's ownership, the AI tool utilized, and other production specifics. Continue Reading →

Adobe has launched Firefly for Enterprise, a platform that enables users to generate images or copy from text-based descriptions. Accessible via either the standalone Firefly application, Adobe's Creative Cloud, or Adobe Express, the AI model can be trained with branded company assets to maintain brand consistency in content generation. Continue Reading →