Adobe, in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), has launched the “icon of transparency.” This symbol – embeddable in images, videos, and PDFs – reveals content provenance, including its creation via AI tools. When viewers encounter this icon online, hovering over it discloses details about the content’s ownership, the AI tool utilized, and other production specifics.

Content Credentials (the icon’s underlying technology) is a decentralized, trustless, and verifiable system for content creators to prove the authenticity of their work. It uses blockchain technology to create a tamper-proof record of content creation and ownership. This could be used to prevent plagiarism, copyright infringement, and other forms of content fraud.

The C2PA – which includes members such as Intel, Microsoft, and Nikon – is working to standardize this symbol across digital platforms. I really like the way the C2PA is thinking about this issue, and I’ll be very interested to see if creators and rights holders start to use it.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various AI models, including but not limited to: GPT-4, Bard, Claude, Midjourney, Stable Diffusion, and others.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousGoogle Cloud Introduces AI-Powered Search for Healthcare NextCharacter.AI Launches Group Chat Feature with AI Integration

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.