In an unsurprising turn of events, Adobe and Figma have decided to call off their highly anticipated merger – a deal initially valued at $20 billion. This decision comes in the wake of increasing scrutiny from regulators in the UK and EU, highlighting the growing influence of regulatory bodies on tech mergers and acquisitions.

Adobe, the old school champion of creative and design software, was counting on the acquisition of Figma to bolster its portfolio and maintain its dominance in a rapidly evolving, highly competitive marketplace. While this seems like a pretty big setback, Adobe chair and CEO Shantanu Narayen seems undeterred in his commitment to Adobe’s mission, saying in a statement, “While Adobe and Figma shared a vision to jointly redefine the future of creativity and productivity, we continue to be well positioned to capitalize on our massive market opportunity and mission to change the world through personalized digital experiences.”

Figma will emerge from this ordeal with a significant financial consolation – a $1 billion reverse termination fee – which, as they say, is better than a stick in the eye.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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