MediaBytes

MTV NETWORKS has signed a deal to use TNS Media Research‘s audience measurement service in Los Angeles. The service offers second-by-second audience data, using information collected from 300,000 Charter Communications boxes. Nielsen is working on a similar offering. MUSIC PUBLISHERS have joined a copyright infringement lawsuit against YOUTUBE. YouTube has signed licensing agreements with all Continue Reading →

SLIDE INC. will make ads available to its widgets, starting today.  Slide is the #1 online widget maker, and will make the ads “user-initiated” — meaning, site publishers can decide if they want to turn on the widgets ads.  The company is hoping that users will actually like having ads in their widgets.  For the model to Continue Reading →

OXYGEN MEDIA has sold the first ads through the Online Media Exchange to Intel. A dozen networks registered for the eBay system in time to consider Intel’s slot request. However, there were no other bidders. This was Intel’s first ad purchase on Oxygen. YAHOO has pledged to challenge YOUTUBE‘s dominance in online video. Yahoo will Continue Reading →

GOOGLE is reportedly courting wireless operators to carry handsets customized for Google products. The search leader has spent hundreds of millions of dollars on the cellphone project and developed prototype phones. The phones are said to feature all Google mobile applications and a sophisticated new web browser. The company is not seeking an exclusive provider, Continue Reading →

THE FCC approved the “open access” provision for the upcoming 700 MHz spectrum auction, which will allow consumers to use any compatible wireless device on 22 of the 62 available megahertz. However, the Commission will not require licensees to resell spectrum to other service providers. The auction will take place before January 28, 2008, and Continue Reading →

VIDMETRIX has launched its own multi-site video uploader. The tool will allow video publishers to automatically distribute their content to seven video-sharing sites: YouTube, MySpace, Metacafe, Google, Yahoo, Revver, and Veoh. Tubemogul, which announced a multi-site uploader last week, is adding 3 new distribution sites to its service today, bringing its total reach to 9 Continue Reading →

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead Continue Reading →

MICROSOFT has acquired AdECN, a small broker of Internet ad space. It will remain a separate company to encourage the growth of a neutral network, but will begin brokering Microsoft ad inventory. aQuantive inventory will be included in the mix. Senator Claire McCaskill told a Senate Commerce Committee that the lack of preparation for the Continue Reading →

DIGG has dumped GOOGLE for advertising services, and signed a three-year deal with Microsoft. The deal will utilize Microsoft adCenter to deliver contextually relevant text ads. Digg.com is one of the top social-news sites, drawing almost 10 million visitors in June. FOX and MYSPACE will team up to produce The Storyteller Challenge, an online user-generated Continue Reading →

ABC is now streaming high-definition online video. On Tuesday the network launched a beta high-def player on ABC.com, offering one episode each of Lost, Desperate Housewives, Grey’s Anatomy, and Ugly Betty. ABC.com is the first network site to reach the high-def milestone. TUBEMOGUL has launched Load & Track, a free universal video uploading and tracking Continue Reading →