MediaBytes 08.03.2007

OXYGEN MEDIA has sold the first ads through the Online Media Exchange to Intel. A dozen networks registered for the eBay system in time to consider Intel’s slot request. However, there were no other bidders. This was Intel’s first ad purchase on Oxygen.

YAHOO has pledged to challenge YOUTUBE‘s dominance in online video. Yahoo will completely revamp its video site, adding an increased focus on music videos, movie trailers, and TV shows. Yahoo will also add video-sharing to Flickr. General manager of video Mike Folgner said Yahoo plans to “put video everywhere you are on the Internet.” Yahoo currently ranks third as a video destination, behind MySpace and YouTube.

DISCOVERY has decided to stream full length, ad-supported episodes of new and returning shows. Episodes will be posted online one day following network premieres, and be viewable in a video player that does not allow ad-skipping. Discovery also plans to offer full episodes via traditional cable and satellite VOD.

PLAXO plans to launch a next generation social-networking service on Monday. The service will be a social-network aggregator, emphasizing openness and control over your data. Users will have control over who sees their data, and be able to easily port it to new social networks. The service will be called “Pulse.”

VEOH inked a deal with NCAA Football, to showcase weekly game highlights on a new NCAA Football Channel. The channel will feature a proprietary customization engine that will help users personalize their video selection. It is set to launch in September.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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