MediaBytes 07.30.2007

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead up to the final 90-second ad — a never-before-seen glimpse of Madden NFL ’08.

YOUTUBE told a U.S. District Judge on Friday that content-filtering would be in place this September. YouTube lawyer Philip S. Beck said the company is working on digital-fingerprinting technology that will prevent copyrighted material from being posted to the video-sharing site. The disclosure came about during proceedings in Viacom’s $1 Billion lawsuit against YouTube for copyright infringement.

JOHN MALONE, the chairman of LIBERTY GLOBAL, has told the Financial Times that he may enter the $23 Billion auction for VIRGIN MEDIA. He is “doing his homework” to determine if a purchase of the company is feasible. Malone expressed concerns over competing with News Corp.- controlled British Sky Broadcasting, which he likened to the “Death Star.”

ESPN will up the ante in its recent multi-platform offensive, by offering the X Games almost any way you can imagine. Anywhere, any device — ESPN is putting this year’s X Games on multiple TV networks, iTunes, ESPN360, ESPN Mobile TV, and even a special X Games channel on MediaFLO’s mobile TV service. The X-centered will feature extensive coverage, with blogs, vlogs, podcasts, and more. Athletes will publish music playlists, and appear in countless hours of behind-the-scenes footage. The games start this Thursday in LA.

NOWPUBLIC has received over $10 Million in funding for bringing the crowd-sourcing phenomenon to a specific niche: news-gathering. NowPublic allows users to write their own news stories, submit photos, and link to news articles found on the web. The site claims over 100,000 members and 1 million uniques per month. NowPublic has established a partnership with the Associated Press to supply stories from “citizen journalists” in locales not covered by the AP’s network of professional reporters.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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