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Re-syndicated from New York Videogame Critics Circle On 9/11, there were no more videogames. On that morning with its molten-steel-bright sun, I stood with two neighbors, director John Waters and actor Tim Guinee, on 6th Avenue and 12th Street. It was just before the towers came down, and the NY1 report, still chilling, was that Continue Reading →

Originally posted at KellerFay.com The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter. In many marketing circles, he is something of a Twitter god, using the Twitter feed to promote Zappos and his way of thinking about business (as expressed in his book, Delivering Happiness: A Path to Profits, Passion, and Purpose Continue Reading →

NBC has two big sports events to make hay from in 2012: the Super Bowl and the Summer Olympics from London. My big question: will NBC make 3D hay out of one or both? Television set makers and other 3D advocates, getting attacked from many sides for the slow 3D adoption among the public, could Continue Reading →

When I started in advertising many tree rings ago, it wasn’t unusual for relationships between agencies and brands to last decades. Now we live by an adage that the agency must begin planning for the departure of an account as soon as the contract ink is dry. Accounts come and go very fast these days. Continue Reading →

Tommy Gavin didn’t die. Instead, it was Lou, his best friend and perhaps the most likable of all the characters on “Rescue Me.” Continue Reading →

Marketers love to talk about a company’s messaging and conduct elaborate processes described as communications audits. They’re usually a good idea, but often unnecessarily complex, time consuming, and expensive. You can take these two-simple steps and get a very good understanding of what your employees are communicating about your firm. After all, the most important Continue Reading →

The dinosaurs disappeared because they could not adapt to a changing world. Their failure to diversify as ecosystems were changing doomed them to extinction. Your brand, major institutions and our whole economy will disappear if you do not adapt to a changing world. The human species has dominated the blue planet for thousands of years. Continue Reading →

Re-syndicated from New York Videogame Critics Circle It woke me up. In the distance, the evacuation horn was sounding that dull, forlorn foghorn sound of danger. Stumbling around in the morning darkness, I noted that the power was still out. I threw on my one good raincoat and a fishing hat. Outside, the rain was Continue Reading →

Note: the following column was recently published in my Shift Age Newsletter.  Please click here to sign up for free subscription. Many of us attend conferences that are about certain topics, such as new technology, new behaviors or new forms of communicating. Speakers and panels get up on stage and spew new acronyms to show they Continue Reading →

Re-syndicated from XfinityTV.com In an unusually active August for big news stories, Fox News Channel once again came out on top of the cable news ratings race. While FNC’s dominance vs. its rivals in cable news – CNN and NBC-owned MSNBC – is not exactly surprise news (since FNC has enjoyed a huge lead over Continue Reading →