Amazon will buy MGM for $8.45 billion. This is not a surprise, as MGM has been for sale for quite some time, and secrets about this purchase were not well-kept. Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
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The big star of the television upfronts, an ancient artifact of a marketplace where big television networks pre-sell advertising to big advertisers, was… wait for it… ad-supported streaming services. You say you like your ad-free streams, you can keep them. If you want "free" streams, try AVOD (advertising video on demand). Continue Reading →
Unsurprisingly, AT&T has figured out that it has no business being in the content business. It plans to merge its WarnerMedia business with Discovery. David Zaslav will head the newco. Continue Reading →
Facebook was quite vocal about its opposition to Apple's ATT (AppTracking Technology). The social media giant feared that its implementation in iOS 14.5 and iPadOS 14.5 would significantly damage its Facebook Audience Network business. They were right. Very, very right. Continue Reading →
As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5 ADA cover charge. She shook her head yes. A moment later, the door opened, which indicated that the transaction had cleared. And so begins a story about life in a trustless, decentralized world − a tale from under the Merkle tree. Continue Reading →
I am pleased to announce a new Mark Cuban company that, once again, is both on trend and perfectly timed. NBA Low Shot, which you will find at nbalowshot.com, offers GIFs of the worst moments from NBA history as fake NFTs that you can pretend to own. Importantly, a GIF you download from NBA Low Shot is indistinguishable from a GIF you'd download that is tied to an NFT. Continue Reading →
Seems like a lot of people are mad at Apple: the EU is accusing them of antitrust, Epic Games is suing them, and Tile thinks AirTags ripped them off. Shelly Palmer talks with Bianca Peters and Robert Moses about why Apple is making everyone so angry on Fox 5 NY's Good Day Wake Up. Continue Reading →
iOS 14.5 featuring "App Tracking Transparency" is rolling out across the Apple universe and, wait… hear that? That's Facebook screaming in pain. Why? Because now, on iOS and iPadOS 14.5, whenever anyone (including Facebook) wants to track you across apps and websites owned by other companies, they will have to get your permission. Continue Reading →
There's a new article on consumerreports.org entitled, "CR Engineers Show a Tesla Will Drive With No One in the Driver's Seat," with the subtitle, "After a fatal crash in Texas, we demonstrated how easy it is to defeat Autopilot’s driver monitoring." At first glance, you are supposed to jump to the conclusion that anyone driving a Tesla can easily defeat the driver monitoring system, thereby putting themselves and others at risk. After reading the article, I have reached a different conclusion: Consumer Reports has "jumped the shark." Continue Reading →
With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →