Advertising & Marketing

The words we use to control generative AI have become competitive assets. In a recent cookbook entry, OpenAI detailed “meta‑prompting,” a method that uses a more powerful model to write or refine a prompt for another model. Equally important are “pre‑prompts,” system-level instructions that set the model’s identity, tone, and behavior before any user input is received. These may sound like technical nuances, but together, they will shape how enterprises deploy, govern, and scale AI across the organization. Let's explore. Continue Reading →

In popular lore, the “street fighter” – the dropout entrepreneur, the scrappy immigrant, the self-taught visionary – gets romanticized for beating the odds through sheer force of will, despite lacking money, power, or formal training. Until now, though, the mantra has been clear: ideas are worthless; execution is everything. That was then. Continue Reading →

Nvidia CEO Jensen Huang recently said: "There's a new programming language. It's called English." It's not a metaphor. It's his description of the most significant shift in the doing of work we've seen since the invention of the assembly line. Now, let's reduce this idea to practice and put an aggressive timeline on it: In 36 months, code and content will be essentially free. Too aggressive? Let's explore. Continue Reading →

You're running late for dinner, stuck in traffic, and realize you forgot to make a reservation. Instead of frantically switching between OpenTable, Google Maps, your calendar app, and your messaging app, you simply say: "Find me a table for two at the highest rated Italian restaurant in Midtown at 7:30 PM and text Sarah the details." This exists today. Continue Reading →

If you watched the NBA Finals on Wednesday night, you may have seen a surreal 30 seconds of AI-generated madness: an old man in a cowboy hat carrying a chihuahua, a swimmer in a pool of eggs, and an alien shotgunning a beer. It wasn’t a fever dream, it was a real ad from betting platform Kalshi. Cost: $2,000. Production team: one person. Tools: Google Veo 3, Gemini, CapCut. Continue Reading →

Taboola has launched DeeperDive, a generative AI answer engine embedded directly into publisher websites. Currently in beta with USA Today and The Independent, the tool provides AI-generated answers to user questions, pulls content from Taboola’s 9,000+ publishing partners, and surfaces related articles and ads—all without sending users to a search engine. Continue Reading →

Meta has a goal: input a product image, define a budget, then let AI do the rest – generate copy, create images and video, deploy the ads, target the audience, and even recommend spend. Continue Reading →

The web, as we know it, is about to disappear. Not the infrastructure, but the paradigm of PageRank, clicks, and funnels that has defined digital commerce for three decades. In the coming weeks, not years, agentic AI will transform websites from destinations into API endpoints, and user journeys into autonomous workflows. Continue Reading →

On Wednesday, Google announced a new Gemini AI-powered ad product called Peak Points at its YouTube Brandcast event in New York. The AI identifies moments during a video when viewers are most engaged, then drops in an ad. In theory, ads will perform better because the messages appear during emotionally resonant or attention-rich segments. Of course, it could completely backfire. People may be so engaged in the programming that they ignore the ads. Test and learn. Continue Reading →

If you're serious about getting value from AI, there's one thing you need that almost no one talks about: a context profile. Think of it as content governance for the age of intelligent agents. Without one, you're guessing. With one, you're guiding. Continue Reading →