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According to Reuters, “MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace. The network, which already has 150 websites in 162 countries, plans to build literally thousands more, hoping to draw viewers by letting them Continue Reading →

Get ready for two great conferences in March. First, meet me in Los Angeles on March 19th for OMMA. I’ll be moderating and hosting the Online Video track with Keynotes from Arianna Huffington of the Huffington Post and Jason McDonell, marketing director for Frito Lay’s Doritos brand (“Crash the Superbowl”). Then we’re off to San Continue Reading →

Lindsay Miller of Sherman Oaks, CA was the proud winner of Dove’s Cream Oil Body Wash submit a commercial and we’ll air it during the Oscar telecast contest. As a commercial, it was simply terrible! My goal here is not to denigrate the director or producer of this spot. Nor is it my intention to Continue Reading →

I am very pleased to announce that I have accepted the position of Chief Marketing Officer for the Gibson Guitar Corp. Gibson is an extraordinary organization with a visionary management team.  I am honored and thrilled that they have asked me to work with them. Media 3.0 will continue without interruption, as will the fine Continue Reading →

There have been several news items this week with prophesies of doom and gloom for Microsoft’s Vista operating system. After Steve Balmer’s quote about its lackluster launch, the sharks have been circling and, truthfully, the press (especially the blogs) have been quite amusing. I know most of you think that operating systems are boring and Continue Reading →

Britney! How could you? Oh, and by the way … I am Dannielynn’s father.  Also, I’d like to announce my candidacy for President of the United States. I’m glad I was able to cover some real news right at the top this week!        My commentary is about the “other” Digital Rights Management issue, Continue Reading →

By now, everyone in our business has either read or knows about Steve Jobs’s essay, “Thoughts on Music by Steve Jobs.” (If you haven’t read it, click here for my commentary and a full version of the original essay by Mr. Jobs.) The thesis of Mr. Jobs’s essay is that Digital Rights Management (DRM) software, Continue Reading →

On February 6, 2007, Apple co-founder and CEO, Steve Jobs posted this essay on the Internet. Steve literally takes a page out of my book, Television Disrupted: The Transition from Network to Networked TV when he says, “DRMs haven’t worked, and may never work, to halt music piracy.” I have read many commentaries on this Continue Reading →

“For the past three months, an employee at Gawker Media has posted copyright videos sandwiched between ads for Gawker-owned properties such as Valleywag and Gizmodo.” This quote is from a very interesting article by Greg Sandoval and Stephen Shankland entitled: “Gawker Media mystery ads appear on YouTube.” If the allegations are true, a person using Continue Reading →

I remember the day, back when the Earth was cooling, when I got my first up close and personal lesson in the fledging art of business voice mail etiquette. My client’s VP Sales had left me a message that made me barking mad. He was about to interfere with a program that had literally taken Continue Reading →