MediaBytes – 04/03/07

Google will begin selling television ads for EchoStar’s satellite television service.  Spots will be awarded to winners of online auctions, with Google taking a commission on each ad sale.

Lost Remote ran an “over the top” experiment.  Blogger Cory Bergman attempted to spend one week watching only content purchased from the iTunes  store.  It cost less than his cable subscription, and he didn’t watch one commercial.

Sam Zell will purchase Tribune Co. for $8.2 Billion.

Fox will begin showing “mini programs” during ad breaks, in an attempt to keep viewers from skipping commercials.  The first “minis” will feature animated clips of Oleg, an advice-giving taxi driver.

Lastly, the European Union is raising more trouble for Apple‘s iTunes.  The latest concern: country-specific pricing.   This may may violate EU competition rules.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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