OpenAI’s new AI-powered browser, Atlas, is changing the way we shop, search, and interact online. Tech expert Shelly Palmer joins Fox 5 New York to explain how agentic browsers—tools that can act on your behalf—are transforming e-commerce and the future of the web. Instead of just searching for information, Atlas can find the best deals, locate nearby stores, and even fill your online cart. But should we trust AI with our wallets? Shelly breaks down how AI-driven shopping agents work, what this means for Google’s dominance, and how “agentic systems” could redefine our digital lives.
💡 Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications at Syracuse University and a leading voice on AI and emerging technology.
Original Airdate: November 11, 2025
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.