Apple is set to introduce “Apple Intelligence,” an opt-in AI service, at WWDC next week. This service (which will be integrated into iOS 18, iPadOS 15, and macOS 15) will require newer Apple devices with specific hardware capabilities. The update includes AI-driven enhancements across various applications such as Apple Maps, Apple Music, and the Notes app, offering features like auto-generated playlists, AI-generated news summaries, and a revamped Calculator app. Additionally, it promises significant updates to CarPlay and system apps, improving accessibility and automating tasks.

As I have been saying for months, we’re really not going to know anything about the future of consumer AI until WWDC and the release of iOS 18. This all looks good. Let’s see how much is actually introduced.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

Tags

Categories

PreviousAppleGPT Coming Next Week NextYou May "Need" a New iPhone

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in AI, technology, media, and marketing.

Subscribe