Google’s Bard: Let the Copilot Wars Begin!

Google has announced significant updates to its AI tool, Bard. The tool now offers direct integration with Google’s suite of apps and services, facilitated by the introduction of Bard Extensions. This feature enables users to seamlessly access information from Gmail, Docs, Drive, and other services within a Bard conversation.

In response to privacy concerns, Google has implemented measures to ensure that user content from Gmail, Docs, and Drive remains confidential when utilizing Workspace extensions. Notably, these extensions do not influence ad targeting or the training of Bard.

Another enhancement is the improved “Google it” button, which allows users to cross-check Bard’s responses against web content for verification. Furthermore, Bard now supports the continuation of shared conversations, providing users the ability to build upon chats initiated by others.

Underpinning these advancements is the introduction of Google’s PaLM 2 model, which (according to the company) bolsters Bard’s accuracy and responsiveness.

Copilots and AI assistants are going to become “the” thing in the next few months. Microsoft has its version of Office 365 Copilot in widespread testing, but these integrated copilots will not be limited to big companies. You can apply a simple thesis to the next couple of years: “Anything that can be automated, will be automated.”

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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