AI for Performance Marketers

Using readily available generative AI tools, our prompt crafting (aka prompt engineering) workshops can help any team increase their productivity by 5%-25% in about 45 minutes. Now that Microsoft, Google, Salesforce, Adobe and other major software vendors have begun to incorporate generative AI into their products, good prompt crafting skills will become table stakes. Continue Reading →

Google’s Bard: Let the Copilot Wars Begin!

Google has announced significant updates to its AI tool, Bard. The tool now offers direct integration with Google's suite of apps and services, facilitated by the introduction of Bard Extensions. This feature enables users to seamlessly access information from Gmail, Docs, Drive, and other services within a Bard conversation. Continue Reading →

Zoom’s AI Copilot is Free

Zoom has announced AI Companion, its free AI Copilot. This generative AI assistant (previously known as Zoom IQ) is designed to enhance user productivity and collaboration by aiding in chat composition, providing meeting recaps, segmenting cloud recordings into smart chapters, and even offering real-time feedback on communication patterns. Notably, Zoom is offering this feature at no additional cost to users with a paid account; update your Zoom app to start using AI Companion. Continue Reading →