This Must Be Seen to Be Believed

There are very few demonstrations of AI that leave me speechless. This one not only left me speechless, but it left me writerless, producerless, singerless, musicianless, directorless, showrunnerless, audio engineerless, video ops-less, actorless, animatorless, graphic artistless, just to name a few.

But… it did not leave me executive producerless. This demonstration by Fable Studios demonstrates exactly and precisely how the balance of wealth distribution in the world of content creation is about to shift. At a macro level, it’s from studio production to social production, but that understates the importance of this demo.

We’ve lived through the shift from big media to social media. Will social production have the same impact? I’ve written enough. Go watch this demo.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousTech Pain: Time to Straighten Up NextGenesis: Google's Latest Attempt to Show AI Can Write Better than Your Average Journalist

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.