Microsoft is expanding the reach of its AI image generator, powered by DALL-E, by making it available on desktop for all Edge users, opening it up to a broader audience of senior executives and business professionals.

Image Creator” will be accessible via Edge’s sidebar, providing a user-friendly interface for generating custom visuals. Type in your desired subject and Bing will create a range of images that match your prompt. You can then download the images for use in social media posts, presentations, documents, and more.

You’ll have to manually add Image Creator by clicking the “+” button in the Edge sidebar and toggling the Image Creator switch. Microsoft has not yet commented on the total number of images users can generate or when the feature will be available to everyone.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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