Bada Bing Bada Boom

Microsoft’s search engine Bing has surpassed 100 million daily active users after the launch of its chatbot AI, according to Yusuf Mehdi, Microsoft’s VP for Modern Life, Search and Devices. Although it is just a “small, low, single digit share player,” Bing is gaining new users and seeing growth in engagement. One-third of Bing’s daily active users are new to the search engine, and there has been an increase in the number of searches conducted.

The stats are compelling. Bing’s chat AI has been used for queries by one-third of daily preview users, with an average of three chats per session and more than 45 million chats since its introduction. Fifteen percent of all chat sessions have been used to generate new content.

Let’s be honest. Prior to Bing’s AI integration, the only people who used Bing were Microsoft employees, a few outliers, and people who couldn’t figure out how to set Chrome as their default browser. Now, both technocrats and technophobes are willing to say “Bing” without rolling their eyes. I call that progress. Google calls it competition.

All kidding aside, this is great!

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousIt's All About Integration NextA Tough Day for SVB

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.