CNET’s AI Staff Writers Outed

The article “What Are NSF Fees and Why Do Banks Charge Them?” on CNET is a serviceably written explanation of NSF fees. The byline is simply “CNET Money.” If you click the byline, it says: “This article was created using an AI engine and reviewed, fact-checked and edited by our editorial staff.”

This seems to have rubbed some people the wrong way, but it is not new and it should not be news. Articles containing financial news and sports scores have been written with machine assistance for years. The only thing that makes this “big reveal” even slightly interesting is that over the past few weeks, about a million people have tried ChatGPT, so the idea of AI co-workers has become part of the zeitgeist.

This week, you should start making a plan to become awesome at prompt crafting, the art of succinctly communicating requests to your AI coworker. It is “the” new skill. Soon, it will simply be table stakes for knowledge workers of every kind.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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