CES 2023 Pre-Show News Day

CES 2023

The booths and exhibits at CES 2023 are still under construction, but I’ve been walking the show floor for the past two days and talking to product managers while my team has attended official press conferences. Many of the most exciting announcements are under embargo until the show officially opens tonight, but here are a few interesting items with far-reaching implications.

Apple’s Mixed-Reality Headset – This headset may feature a physical dial for switching to a view of the real-world, a waist-mounted battery pack, small motors to automatically adjust its lenses, and much more. With Apple in the AR/VR/XR/MR game, it’s actually going to become a business.

NVIDIA GPUs – After some geek controversy over marketing and product positioning, the GeForce RTX 4070 Ti will launch on January 5 starting at $799, which is $400 less than the MSRP of the RTX 4080 and $100 less than the originally-planned 12GB version of the 4080. NVIDIA GPUs are important for gamers, but they are equally important for AI.

Monster Gaming Laptops – Asus’s new flagship 18″ gaming notebook could be the top performer of CES 2023. There are several other manufacturers offering 18″ gaming laptops, which means the trend is toward desktop replacement, not portability.

Laptop Chips – Intel’s Core i9-13980HX chip packs a whopping 24 cores (a first for a laptop), including eight performance cores for heavy-duty tasks (like gaming) and 14 efficiency cores for mundane activities (like web browsing). This may be too little too late for Intel as AMD and Apple are way ahead.

Smartphone Chips – Speaking of advances in chip manufacturing, Apple could be one of the only major device makers in 2023 to adopt the newer and more advanced 3nm process technology, as Qualcomm and MediaTek (who make chips for Samsung and other Android phones) are unclear on whether the newer process is worth it.

You can follow me on social media for updates during the day. If you’re in Las Vegas, please reach out if you find something awesome to share.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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