The Boy Who Cried Checkmark, Part Deux

It seems that Elon is so mad about the Apple App Store’s 30% commission that he is raising the price of Twitter Blue on iOS devices to cover the cost. Although the service is on hold right now, when it resumes, reports say it will cost $7 if you subscribe on the website and $11 if you subscribe using the Twitter iOS app.

Now, please check the temperature and wind direction at this moment, because if it changes, there’s a good chance this information will change, too.

The other day, Elon pulled an Elon and started railing against Apple, accusing our favorite fruit company of hating “free speech in America” and threatening to throw Twitter out of the App Store. Hey, Elon: let me direct you to Apple’s latest privacy protection tools, iMessage Contact Key Verification, Security Keys for Apple ID, and Advanced Data Protection for iCloud (details below). Apple is so committed to privacy and free speech that governments are worried about it. But I digress.

In a move right out of Don Corleone’s playbook, Elon visited the Apple campus and met with Tim Cook. After the meeting, the world was set right. Apple will spend a bunch of money ($100 million, reportedly) advertising on Twitter, and the Twitter app will not be booted from the App Store. You know what they say: “If the apple won’t fall from the tree, climb the tree and pick it.” Actually, I’m not sure anyone says that, but ChatGPT suggested it as an alternative to less politically correct metaphors.

To sum up: I have no idea if Twitter Blue will really cost $7 and $11 per month, respectively. I have no idea when Twitter Blue will launch. I have no idea why this story is all over my news feeds this morning. And, yes, I freely admit to asking ChatGPT for an alternative phrase this morning, but most of the rest of this article… um… some of the rest of this article… err… many of the words you are reading were written by me.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousA New Chrome Feature You Will Use NextDeepMind’s AlphaCode Can Outcompete Human Coders

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.