Elon Fires Board, Is Now Sole Director

Welcome to the last day (I hope) of the “Elon Channel,” where it’s “All Elon, All The Time.” I simply could not resist this latest news nugget. According to a securities filing, Elon has fired all nine members of the Twitter board and has named himself sole director. According to the filing, firing everyone was always his plan.

Can he (or anyone) run Twitter solo? So far, the platform is still running and doesn’t seem to be much different (other than some extremely annoying tweets from Elon himself).

Mr. Musk is in the process of overhauling the entirety of Twitter. What will be left? For $44 billion, you better believe something will be left. However, there’s a more important question: Will you care?

I need more of you (with and without blue checkmarks) to reply and tell me if you’re planning to pay $20/month to keep your verified user status. It’s admittedly armchair research, but I’m morbidly curious.

With his latest moves (including that insane deleted tweet), Elon has leveled up to “batshit crazy.” (Previously, this was the highest attainable level, but we may need to invent other ways to describe what’s happening.)

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



PreviousOK. Elon Doesn't Get It. NextWhat is Elon Musk Thinking?

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.