AT&T recently sweetened its low-cost internet and TV package by throwing in Amazon Prime for free. Aimed at cord-cutters looking to avoid an expensive monthly TV bill, AT&T’s “skinny” bundle packages broadband internet, some basic TV channels and HBO for about $40 per month. But AT&T recently upped the ante by tossing in the complete Prime experience at no extra charge – that means free two-day shipping, plus Amazon’s Instant Video, Kindle Owners Lending Library and more. Don’t expect this kind of deal to last forever – the promotion is only valid for 12 months of service. After the first year, your $40 monthly fee will get bumped up to a more conventional number. But as AT&T and other companies try to convince cord-cutters and other non-subscribers to become invested in watching live TV again, adding in extra perks like an Amazon Prime subscription may help push people over the top. Whether those subscribers stick around after the first year remains to be seen, but it sure is a sweet deal while it lasts.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.