Shelly Palmer Radio Report – September 23, 2014

One of the most convenient and exciting new features in iOS 8 is “Bundles.” Located in a new section of the App Store, “Bundles” lets developers package together multiple apps that you can download with a single tap. Right now, most of the best-selling bundles are collections of games. For example, the top bundle is three different Cut the Rope games for $3.99, which is $3 less than the games individually. Bundles are great for gamers, and they’re very similar to what Humble Bundle does with computer games. But “Bundles” in iOS has the potential to do far more than save you a couple bucks on games. Google could put together a convenient bundle that combines Google Docs, Sheets and Slides. Companies that have been breaking features off their main apps could put combine all those apps in one place. That means a single tap could let you download Facebook, Instagram, Facebook Messenger, Hyperlapse, Paper and Slingshot. Bundles have the potential to fundamentally change the way we download apps – and use our mobile devices.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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