Twitter has announced that its Promoted Tweets ad platform has been revamped to allow businesses to better specify the type of campaign they want to run across the social network. From Thursday, small-to-medium size businesses (SMBs) and Twitter API partners can access objective-based ad campaign options in beta, thereby allowing brands to create campaigns that fulfill a variety of different needs at a better return on investment (ROI). For example, SMBs can create campaigns with goals like driving followers, increasing clicks to their website or app installs, generating more leads or social media engagement and more. Each different objective comes with its own recommended ad format and simple tools (like an image cropper and drag-and-drop support) to make it easier to create an ad, which works in its own favor too.