Shelly Palmer Radio Report – January 21, 2014

Awww, your toddler and your puppy are wrestling and it’s adorable! Great! You’ll get to re-live this moment forever because you filmed the whole thing on your phone. Time to upload it to Facebook and … oh no, you shot the video in portrait mode and now it has those ugly black bars on the side that take up most of the screen. Don’t worry – we’ve all been there. Thanks to a new iOS app called Horizon, though, we’ll never be there again. Horizon makes sure your videos are shot in landscape mode, no matter how you hold your phone. Even if you rotate your phone while filming, the video stays in landscape. It might sound minor, but pretty much every screen we watch video on these days – from our phones to our laptops to our TVs – is meant for widescreen or landscape content. Horizon helps make sure all the memories we store on our phones will be preserved in an optimal way.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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