Most technology companies don’t often get the chance to regain a market category lead after being swept aside by not one but two technology giants. In most cases after losing the lead, the company either pivots to a new category or goes out of business. Some companies hit the reset button and make that difficult decision to start over and battle back to regain the relevancy they once had. The latter description, as you probably suspect, aptly portrays Microsoft and Nokia, whose comeback story has all but been written down as a loss. But Wall Street and several technology pundits are saying, “not so fast”. Microsoft’s stock is up 47% over the past 12 months and both European and U.S. regulators have cleared the way for its purchase of Nokia.
