When Google launched Google One Today, a charitable giving app on Android that asks you to donate $1 to different organizations, it wanted to make sure that you knew exactly where the money you donated would go and how it would be spent. Google said it created the program because of its long-standing commitment to do good in the community, to help make fundraising easy for nonprofits and to make giving simple and fun for users. Like many other apps, One Today has a social element to it, letting you set an amount of money you’d be willing to match if your friends donated to a cause. Google says that one of the reasons it added this feature was to give people a chance to donate even if there wasn’t a particular charity they were passionate about. With Google Wallet integration, One Today is a quick and fun to way to help those in need. Now you can change the world from your smartphone, one dollar at a time.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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