Shelly Palmer Radio Report – May 22, 2013

Twitter is a great way to get a message or a link out to the world of people who care what you have to say … but what if you mistype or send the wrong URL? If people have re-tweeted you, things can get tricky pretty quickly. That’s where Retwact comes into play. Retwact lets you write a retraction tweet or send an #RTRetract message, which goes out to everyone who re-tweeted the mistake through the @Retwact Twitter account, showing them the original and corrected tweets side-by-side. While the service is fairly limited – you can only choose from the last five tweets you’ve sent and the messages only go out to the people who re-tweeted you, not the people who may have seen that re-tweet – it’s a great first step in helping clean up a social media mistake you may have made. What you put online stays online forever – but with Retwact, at least we can help make sure what’s out there is accurate.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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