Last week, Internet Superhighway history was made when a movie based on a short-lived cult TV series that ended six years ago–no, not The Two Coreys–raised an unprecedented $2 million in less than 12 hours. The Kickstarter campaign for Veronica Mars–the CW series starring a then-nearly unknown Kristen Bell as a high school student by day, private investigator by night–has since exceeded that fundraising goal and gone on to bring in $3.6 million and counting. The news likely spurred more headlines than the low-rated series earned during its three-season run. It also landed its creator, Rob Thomas, on the Today show and CNN–occurrences the Austin, Texas-based writer jokingly attributes to Bell’s unavailability (she’s expecting a baby any time). Thomas, who had to hire a publicist for the first time ever, admits that it’s all been bigger than he had envisioned.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.