Snoop Lion Reincarnated

Snoop Lion ReincarnatedSnoop Dogg’s reinvention as reggae artist Snoop Lion is yielding a documentary film and album, both called Reincarnated and due for release this month. Now there’s an app for that too. Snoop Lion’s Reincarnated: Track Notes App is a free download for iPad, released by digital publishing startup Citia, which has previously launched apps based on books by Kevin Kelly, John Maxwell and Dan Ariely. The Snoop Lion app is the company’s first venture into music, and the latest attempt to find a digital replacement for the liner notes and artwork from vinyl and CD albums. “What you get isn’t just the music – it’s ABOUT the music,” explains its App Store listing. “Where it came from, How it was made, WHY it was made. It’s liner notes for the 21st century. Multimedia, multi-sensory, made for the fans.”

Read the full story at The Guardian.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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