Nielsen may finally be embracing 21st century TV viewing habits. Nielsen is planning to overhaul its TV rating system to include ratings data for videos viewed on streaming services like Netflix and Amazon, and streamed on devices like Xbox, Playstation and iPad, according to a report in The Hollywood Reporter, citing “several sources” familiar with the matter. The move beyond traditional TV ratings isn’t finalized yet, according to the report, but there are ongoing discussions among a Nielsen committee group that includes TV network and ad agency reps, which appear to be pushing in this direction. “The networks for years have complained that total viewing of their shows isn’t being captured by traditional ratings measurements,” the report says. “This is a move to correct that.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.