As the industry prepares for a highly anticipated Microsoft press conference in which it will showcase a new console for the first time in eight years, publisher Electronic Arts is preparing to step on stage to announce a key exclusivity agreement. Peter Moore, a former Xbox executive, is now second-in-command at EA CVG has learned that EA has secured a partnership with the Xbox firm, according to accounts from two sources who wished to remain anonymous. However, neither person was certain of what EA will show, nor what the terms of the exclusivity partnership will be. Due to the necessities of multiplatform development and publishing, it is likely that such a partnership will not extend beyond exclusive downloadable content, or staggered release dates.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.