It was lunchtime. I was checking my social media accounts, mindlessly munching on a piece of leftover pizza, when my Pinterest feed refreshed with two new pins from Megan Daniels, one of my friends from high school. She had added two photos of maternity outfits to a newly created board called “Future Daniels.” I messaged her. “I saw you had pinned maternity outfits [on Pinterest],” I wrote. “Are you pregnant?” “Yes I am,” she wrote back. “I’m due in August.” For those not familiar with Pinterest, it is a content-sharing tool that allows users to “pin” photos, videos, articles, graphics and other objects to their “pinboards.” Think of it as pinning a photo or a magazine column found online to a virtual bulletin board. Pinterest was called the fastest-growing social media network on the Internet last year.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.