Apple is apparently looking to give Siri a personality boost. 9to5Mac has found a new Apple job posting looking for “a uniquely creative individual to help us evolve and enrich Siri” for future updates. More specifically, Apple wants to hire “someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The post notes that Siri is “known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” so it’s safe to assume that the new hire will be responsible for enhancing those aspects of Siri’s “personality.” The real question, though, is whether Apple can make Siri realistic enough to date Notre Dame linebacker Manti T’eo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.