Apple is apparently looking to give Siri a personality boost. 9to5Mac has found a new Apple job posting looking for “a uniquely creative individual to help us evolve and enrich Siri” for future updates. More specifically, Apple wants to hire “someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The post notes that Siri is “known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” so it’s safe to assume that the new hire will be responsible for enhancing those aspects of Siri’s “personality.” The real question, though, is whether Apple can make Siri realistic enough to date Notre Dame linebacker Manti T’eo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.