Shelly Palmer Radio Report – December 17, 2012

[wpaudio url=”″ text=”Click to play … ” dl=”0″]

Imagine for a moment that you’re on your couch, enjoying a new episode of Modern Family. Phil Dunphy cracks a joke, you laugh and ABC cuts to a commercial. All of a sudden, your TV’s speakers go into overdrive as you face overly-loud commercials, demanding you buy new products. Isn’t that the worst? That jarring moment is now a thing of the past, as a new law took effect late last week, prohibiting commercials from playing at a louder volume than the programming they surround. Back in 2010, President Obama signed this law, the Calm Act. The FCC approved rules to implement the law last December, and it finally took effect last Thursday. While it’s a very minor issue in comparison to the other problems that the United States is currently facing, it’s a solution to an unnecessary annoyance that many of us have to deal with on a daily basis. I’m just glad I won’t have to scramble for the remote for the mute button anymore.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousHow to Permanently Delete Your Facebook Account NextCould Google Maps Leave iOS Again Someday?

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.