Shelly Palmer Radio Report – September 25, 2012

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Think today’s youth don’t contribute enough to society? Don’t tell that to 11-year old Victoria Walker. Walker was recently awarded 20,000 dollars after winning a hackathon sponsored by AT&T. The sixth grader collaborated with David Garu, creative director of the interactive agency WLDG, to create an app that discourages people from texting while driving. The app, called Rode Dog, allows users to join a pack, and then check up on the other users in their pack. If you think one of the users in your pack is texting while driving, you can send them a loud, annoying bark. The app will bark until the user turns it off and hopefully cuts out the texting.  The sixth grader was thinking of the safety of those closest to her when she came up with the idea –  she wanted to be able to protect her parents from driving and texting. Keep an eye out for the app on iOS, Android and Windows Phone later this year.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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