Recently we told how the advertising business was enraged by Microsoft’s decision to break ranks with the industry and make “Do Not Track” the default position on Internet Explorer 10. Web advertising is almost entirely dependent on the ability to track users and make targeted guesses about their interests. Billions of dollars in spending and revenue rely almost entirely on tracking data. DNT threatens it all, especially if users or the makers of the other browsers — Chrome and Firefox — adopt the same position. Read the full story at Business Insider.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.