Social Media
Social Media
Social Media

Social discovery will remake the Internet, or at least how we plumb it. Need evidence? Persistent rumors of a Facebook search engine, Google’s efforts to integrate Google+ into its search results and Microsoft’s addition of Facebook tagging into Bing results. Social discovery is philosophy of online search that holds that people are more likely to accept a friend’s opinion or advice than that of a general crowd or a search algorithm. Having been built on algorithms, Google and Bing are looking for ways to include social discovery in their traditional search results.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousWe Need An FDA for Computers NextThe Truth About Pay TV: It’s Still Not Shrinking

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.