Netflix Max, which was first spotted by The Noisecast, has been made available to some PS3 owners through the most recent update to the company’s PS3 app. We just checked and didn’t have access to Max yet, but early users have been describing it as a kind of You Don’t Know Jack meets Siri: Max audibly talks to viewers and prompts them to answer a number of questions to find new movies. Netflix clearly emphasises the gamification aspect, even prompting users to “play Max” in the PS3’s home menu, and turning movie rating into “The Ratings Game.” Read the full story at Giga OM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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