Hulu Plus is quietly rolling out to Apple TV set-top boxes Tuesday morning. It was on our hockey pucks when we turned them on, while reports on Twitter indicate losing the connection before the icon appeared once the box came back online. We’re checking it out now, and like Netflix, it allows users to pay for the service via iTunes if they choose. The menus and UI are all appropriately Apple TV styled, if you’re not seeing it yet on your box then it should probably be there after a reboot. Otherwise it’s the same old Hulu Plus, just (finally) on Apple TV without any hacks or redirects needed, any new users can snag a 1 week free trial by signing up on the website or through the device itself. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.